About
IT priorities are changing…

But what does that mean for you, the IT tech marketer?

We surveyed over 1,000 IT and Cybersecurity professionals at small, mid-sized, and large enterprises around the world and compiled the findings into our 2024 IT & Cybersecurity Buyer Insights Report, and we’re ready to share the results.

Join us on Tuesday, September 10 at 1pm ET as Tyler Lessard, CMO at TechnologyAdvice, uncovers the latest insights in IT buying trends and behaviors so you can adapt your marketing efforts accordingly.
Agenda
  • Who’s calling the shots on new IT purchases
  • The biggest challenges IT professionals are currently facing
  • How IT tech buyers prefer to research and evaluate new vendors
Presenter
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Tyler Lessard
Chief Marketing Officer
Creator, builder, and marketing leader with 20+ years experience in marketing strategy, audience development, demand gen, and brand building. As CMO at TechnologyAdvice and VP Marketing at Vidyard, Tyler built two new B2B categories, launched Marketing Insiders and and grew the Sales Feed media network to 150,000+ followers, and got sued by the Alabama Space Camp. He's been recognized by Demand Gen Report as one of the top Buyer-Centric marketers, and by Adobe as one of the top Fearless B2B Marketers. When he's not chasing higher conversion rates, he can be found chasing after one of his four amazing kids.
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