This webinar has been cancelled.
About
In today's B2B landscape, delivering the right content at the right time is essential to guide prospects through an increasingly complex buyer journey. To stay competitive in 2025, businesses need to adopt omnichannel strategies that connect and engage their audience with highly targeted content at every funnel stage. Join Kelly Mount, Head of StudioA at TechnologyAdvice, and our expert guest for an in-depth discussion on optimizing content for omnichannel success.

In this webinar, we’ll explore how to craft content that speaks directly to your audience—from awareness-building blog posts and videos to middle-funnel webinars and whitepapers, and decision-stage case studies. You’ll learn how to create a content ecosystem that flows seamlessly across platforms like social media, email marketing, and direct engagement channels, ensuring that your prospects have a personalized and consistent experience at every touchpoint.

Whether you’re a marketing leader or content enthusiast, this session will give you practical tips and forward-thinking strategies to supercharge your content and drive results in 2025 and beyond.
When
Thursday, October 24, 2024 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Content Mapping: How to strategically plan and deliver the right content for every stage of the buyer journey, from awareness to conversion.
  • AI-Driven Personalization: How to leverage data and AI tools to tailor content to specific buyer needs and behaviors, maximizing engagement.
  • Cross-Channel Content Integration: Tips on blending your content across social media, email, webinars, and other channels for a cohesive omnichannel experience.
  • Content Trends for 2025: Insights into the future of B2B content marketing, focusing on the role of personalized, interactive, and data-backed content.
Presenter
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Tyler Lessard
Chief Marketing Officer
Creator, builder, and marketing leader with 20+ years experience in marketing strategy, audience development, demand gen, and brand building. As CMO at TechnologyAdvice and VP Marketing at Vidyard, Tyler built two new B2B categories, launched Marketing Insiders and and grew the Sales Feed media network to 150,000+ followers, and got sued by the Alabama Space Camp. He's been recognized by Demand Gen Report as one of the top Buyer-Centric marketers, and by Adobe as one of the top Fearless B2B Marketers. When he's not chasing higher conversion rates, he can be found chasing after one of his four amazing kids.