About
In today's B2B landscape, delivering the right content at the right time is essential to guide prospects through an increasingly complex buyer journey. To stay competitive in 2025, businesses need to adopt omnichannel strategies that connect and engage their audience with highly targeted content at every funnel stage. Join Kelly Mount, Head of StudioA at TechnologyAdvice, and our expert guest for an in-depth discussion on optimizing content for omnichannel success.

In this webinar, we’ll explore how to craft content that speaks directly to your audience—from awareness-building blog posts and videos to middle-funnel webinars and whitepapers, and decision-stage case studies. You’ll learn how to create a content ecosystem that flows seamlessly across platforms like social media, email marketing, and direct engagement channels, ensuring that your prospects have a personalized and consistent experience at every touchpoint.

Whether you’re a marketing leader or content enthusiast, this session will give you practical tips and forward-thinking strategies to supercharge your content and drive results in 2025 and beyond.
When
Thursday, October 24, 2024 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Content Mapping: How to strategically plan and deliver the right content for every stage of the buyer journey, from awareness to conversion.
  • AI-Driven Personalization: How to leverage data and AI tools to tailor content to specific buyer needs and behaviors, maximizing engagement.
  • Cross-Channel Content Integration: Tips on blending your content across social media, email, webinars, and other channels for a cohesive omnichannel experience.
  • Content Trends for 2025: Insights into the future of B2B content marketing, focusing on the role of personalized, interactive, and data-backed content.
Presenter
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Kelly Mount
Kelly Mount is the VP of Content, StudioA at TechnologyAdvice, where she leads innovative content initiatives. She previously created content studios at Industry Dive’s studioID and Wood MacKenzie’s Greentech Media, building award-winning storytelling platforms for top global brands. Earlier in her career, Kelly worked in consumer publishing at Power & Motoryacht, Modern Bride, and GQ, with a brief stopover in the music industry. When not creating, Kelly enjoys life at the beach with her daughter and her pup, Billabong.
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