Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management.

Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization.
  • A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia
  • How organizing content in one system can simplify control, improve access and increase use
  • How coordinated distribution supports greater customer experiences and deeper engagement
  • How to scale and accelerate organization-wide adoption of a design system
  • How to improve content performance and experience through A/B testing to continually optimize users’ engagement
  • How to collect data on your customers to be able to define segments to offer personalized experiences
Jill Moraca
Senior Director, Web Development Services, Princeton University
Jill Moraca is the Director of Princeton University’s Web Development Services (WDS) team and has more than 20 years of experience working in web and digital. WDS provides comprehensive website design, development, project management, information architecture, and technical support for partners across Princeton.
Mandee Englert
Solutions Consultant, FFW
Mandee has recently joined the FFW team as a Solutions Consultant after previously working for Penn State as a leader in digital strategy for six years. She is focused on website strategy and brings her expertise in website analytics, user experience research, redesign roadmapping and content optimization to every project.
Kara Hall
Product Marketing Manager, Acquia
Kara Hall is a Senior Product Marketing Manager with a focus on Acquia Site Factory and Acquia Personalization. She has a passion for innovated marketing solutions in the digital experience space and finding ways to help Marketers and Developer work together efficiently. Kara studied Marketing and Advertising at Iowa State University. In her free time she can be found chasing after her Goldendoodle, Oliver.
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