For business-to-business (B2B) and business-to-government (B2G) companies, digital accessibility is key to unlocking sales opportunities. In fact, 73% of senior leaders surveyed for our State of Digital Accessibility Report say their organization requires proof of accessibility when purchasing digital products. This proof comes in the form of a completed Voluntary Product Accessibility Template (VPAT®).

But what’s involved in obtaining a VPAT? And how can you navigate this process to make the greatest possible impact on your business? Join our webinar, “The Value of a VPAT: How to Accelerate B2B Sales with Proof of Digital Product Accessibility,” to get the information you need to secure a completed VPAT that maximizes product sales.

Led by Jon Avila, Chief Accessibility Officer at Level Access, this informative session will offer a practical introduction to VPATs and Accessibility Conformance Reports (ACRs—which are completed VPATs), featuring insight from Ritu Jain, Senior Manager of Accessibility Services, and Justine Berreta, Team Lead and Accessibility Consultant.
Thursday, June 20, 2024 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
  • The key role of VPATs and ACRs in B2B and B2G sales cycles
  • The different editions of VPAT, and how to choose the right one for your organization
  • The impact of the new VPAT 2.5
  • Best practices for updating your VPAT
  • Answers to our customers’ most frequently asked questions about navigating the VPAT process
Jon Avila
Chief Accessibility Officer, Level Access
Jon has spent two decades in the digital accessibility field guiding organizations to create inclusive experiences that are usable to a wide range of people with disabilities. He has supported accessibility across many different environments including web, mobile, documentation, extended reality, kiosk, and gaming, to empower people with disabilities to live their best lives He is a member of the Accessibility Guidelines Working Group of the World Wide Web Consortium and the International Association of Accessibility Professionals. At Level Access, he focuses on testing methodology, thought leadership, and internal accessibility program policy to grow and sustain the company’s implementation of an inclusive workplace.
Ritu Jain
Senior Manager, Accessibility Services, Level Access
Ritu Jain has over eight years of experience in the accessibility field. During her time at Level Access, she has made valuable contributions to various client projects, especially in the finance sector. Ritu has led accessibility initiatives for large companies, prioritizing accessibility and improving their websites and mobile apps. Her experience extends to document remediation, software testing, hardware testing, and engaging in meaningful discussions with clients to promote accessible design practices. As a senior manager, she remains a dedicated advocate for inclusivity through accessibility, continuing her impactful work in this field.
Justine Berretta
Team Lead and Accessibility Consultant, Level Access
Justine Berretta has focused on promoting equitable access to information for all. She is currently a Team Lead, Accessibility Consultant at Level Access where she works with a variety of clients across different industries to make a meaningful impact on their accessibility efforts. She has experience in web, mobile, and software accessibility testing and document remediation
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