The digital landscape continues to rapidly expand, permeating every aspect of our lives, and leading to intensified competition. Being accustomed to digital-first experiences, individuals now anticipate online interactions to be seamless, user-friendly, and tailored to their preferences.

When prospective patients seek a nearby primary care physician, they often encounter cumbersome and time-consuming search processes on health system websites. Recognizing the impact of these trends, Gundersen Health System acknowledged that healthcare is not exempt from the need for exceptional digital experiences. Understanding that a patient's digital encounter forms a crucial part of their care journey, Gundersen aimed to ensure that the initial contact is emotionally supportive and positive.
  • Uniting disparate platforms into a single, cohesive access point
  • Crafting a patient’s digital experience as part of their care journey
  • Securing patients’ digital experiences with the safest platform for Drupal
Kara Hall
Product Marketing Manager, Acquia
Kara Hall is a Senior Product Marketing Manager with a focus on Acquia Site Factory and Acquia Personalization. She has a passion for innovated marketing solutions in the digital experience space and finding ways to help Marketers and Developer work together efficiently. Kara studied Marketing and Advertising at Iowa State University. In her free time she can be found chasing after her Goldendoodle, Oliver.
Caroline Casals
Software Architect, Phase 2
Caroline Casals is a software architect at Phase2. She loves working with clients to adapt to a rapidly changing world with pragmatism, well written code, and a good dose of humor. Caroline never ceases to be amazed with what dedicated teams of people can build.
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