Winning Over Cash Offer Leads: Effective Communication Strategies

How do you talk to these types of leads? If you go into the call talking all about listing and what the home can list for, you are going to fail at getting their attention. Even if these leads will never take a cash offer, they want to know about it.

What kind of people are interested in cash offers? Sometimes it is someone who is in a desperate situation and needs to get out from under the property, sometimes it is someone who inherited a home and does not want to deal with the headache of listing it. Most often, it is someone who thinks that it is an easier way to sell their home. More often than all of that, the homeowner does not understand the equity loss that comes with a cash offer.

This is your chance as the agent to shine, to show the homeowner that they do have options, and then guide them through the process of finding the option that is the right fit for them.

Zbuyer will be offering a special promotion for live attendees.